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Digital marketing

Digital marketing has been around for quite some time now, but due to progress in technology, it continues to change. It is good to check those changes now and then. In fact, the digital world is evolving faster than most businesses can adapt. I have recently read two articles regarding changes in digital marketing that I thought would interest you.

In an article of April 16, 2017, Scott Rigby identifies 4 key areas that are essential to the strategies of the most digitally mature companies and lists the best practices tied to these four key areas. Similarly, in an article of March 19, Nadav Olmert identifies 7 significant changes to digital marketing.

Best Digital marketing agency in Kolkata:

This digital marketing agency in Kolkata assists all sector companies who haven't any idea about digital marketing from small enterprises to big giant companies.

  • Data-driven marketing

  • Use data to gain insights into your customers and turn this knowledge into action. Here are 4 best practices:

  • Use customer data to understand and personalize each individual's journey

  • Invest in predictive analytics


  • Centralize your data to accelerate insights and for ease of accessibility


  • Integrate external and offline data to enhance your audience segments.


AI: Artificial Intlligence

  1. Customer experience

  2. Create more meaningful experiences and move your organization forward to digital maturity. Here are 4 best practices:

  • Think of every touchpoint as a brand connection.

  • Develop content with the customer's needs in mind


  • Work to develop a rich customer profile


  • Automate the delivery of your personalized content

Mobile

Prepare for a mobile-only world. Here are 4 best practices:

  • Make mobile a priority by investing in mobile channels and applications

  • Create dedicated mobile sites and apps

  • Use data to determine the value your mobile channels deliver

  • Use data to understand valuable mobile content and services

Cross-channel marketing

Start your organization's conversation about delivering a consistent message across all channels. Here are 4 best practices:

  • Invest in technologies, processes, and tools for connecting at every point in the customer journey

  • Adapt your message for each channel while ensuring a cohesive story across all channels

  • Integrate your systems and channels to share data as well as content and assets

  • Invest in tools to understand your customer's journey.

Checkout the article on top 10 digital platforms used by digital marketing agency in Kolkata

AI marketing: what is next is already here

SEO

Facebook hiring

Brand new (updated) tools by Google

Google has released a few major updates to its business suite. Among the various improvements, Google has combined the dashboard, custom reports, and custom alerts into one tab. In addition, Google has replaced its intelligence events with an Automated Assistant. In March 2016, Google announced the release of Google Optimize 360: a landing page, A/B testing, and optimization tool that integrates directly with Google Analytics.

Best Google tools to overview websites.

Google analytics 

Google ads

Before coming into the digital world note some points:

first of all,

Plan your online business strategy 

  • Define business goals

  • writ a mission statement

  • identify USP i.e Unique selling point

  • build a SWOT analysis

S = Strength

W = Weakness

O = Opportunities

T = Threats

Marketing your online presence

There are two main ways to be present on google:

SEM or SEO 

SEM is differ from SEO. SEM basically pays to enter an auction and then they bid for advertising space on a website and whoever wins gets to show their search ad on google. Tagging keywords within the content could increase the chance of your website appearing higher up in search engine rankings. While on the other hand SEO is basically free or nominal charges to reach more potential customers. 

SEM results appear on the right and top of the page while SEO results appear after the SEM results.

SEM's are paid advertising its pay per click and SEO is organic which means free. 

Asseo, best digital marketing agency

We, Asseo, the best digital marketing agency in Kolkata, are here to help you out.

Visit our website Asseo, to stay updated on the newest news regarding the marketing strategies.

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