What Drastic Effects the Pandemic Have on Businesses?
To sum it up, 2020 was a near-apocalyptic year, with Covid-19 invasions rising in frequency. 2021 has all the signs of a post-apocalyptic year, focusing on rebuilding and improvement. Restructure and recreate. These are the punchlines of the day!
What does this mean for your business, though?
We at ASSEO, as professionals in the best digital marketing agency in Kolkata, developed strategies for many organizations and were amazed to understand that over 59 per cent of firms are likely to trim down and shut their doors as the current pandemic wave strives to hammer us.
What Should Companies Do?
So, what exactly did we do? Of course, we've designed a fantastic tactic to help you navigate these dangerous waters.
As the outbreak forces us to limit our flow, we become more digitally flexible. Is this good news for your neighbourhood shop, which has always had a steady stream of customers? It might be, but only if you're willing to adapt to shifting circumstances and give online marketing control.
Turn your shop visitors into online traffic, your shop front display into a beautiful digital listing, and throw in some speedy delivery options. You've got yourself an authenticity to shock your business awake!
You can, without a mistake, represent your business online to maintain and attract potential customers. The story, however, does not end there. If you want to make sure you're doing online marketing effectively, you'll need the best digital marketing agency in Kolkata specially designed just for you.
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| Asseo, best digital marketing agency in Kolkata |
But first, let's go through the four Digital Advancements you should make right now to save your company and help it prosper even more than before:
1. Rank on top the first page of the 'Near Me' Search Queries
While most people shop on the internet, they would be delighted to see their yarn shop at the peak of the 'near me' search rankings. Why do we set up such a priority on it? Because in just the last two years, queries for "near me" have climbed by 200 percent.
Implement the 'Near Me' search tool into your platform (well-developed, modern applications are vital for companies to continue to stay efficient and agile during the pandemic), register up for Google My Business to increase your exposure, use nearby geographical locations in your subject matter, and keep in mind your customers can find you easily, according to the Asseo the best digital marketing agency in Kolkata.
2. The Supply Cycle's Improvement
In today's corporate world, punctuality is the keyword! You can't expect your customer to wait hours for an item from a nearby business in a market where instant gratification is the standard.
We suggest in-app location synchronization and ETA calculation to keep your customers updated at all moments. So, in addition to freshening up your SEO plan to make sure that you appear at the top of the search results, you should also consider boosting your delivery cycle options!
With a fascinating in-app delivery tracking solution, make your users' wait more joyful.
3. Customer Loyalty and Schemes
Customer loyalty is one of the critical issues businesses have when shifting from a concrete block to an online marketplace structure. However, we believe you now have more internet possibilities for retaining and growing your customer base than ever before.
By applying effective internet marketing methods, you can offer your users motives to revisit your site. Customer perks, loyalty programs, and purchase bonuses contribute to a better shopping experience.
4. Payment options that are both user - friendly, as well as exciting
It would be best if you travelled a tricky balance between work well done and a job well done to thrive in anything. That's where we might be helpful.
For you and your customers, upgrading to a digital system is an unfamiliar zone. They are adopting the ecommerce tendency more than ever before due to the COVID issue, and you must make life as easy and comfortable for them as much.
We suggest a well-designed buyer journey that includes a variety of payment ways to make the process go smoothly and proceed to the point of purchase. Delight them with rewards while they're paying.
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| Asseo, best digital marketing agency in Kolkata |
Summary
In the chaos, there is a promise. And, according to a senior executive of the best digital marketing agency in Kolkata, that is the fundamental concept you must adopt to help businesses achieve tremendous success in these challenging times.
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